How to Use Business Intelligence to Build Effective Digital Marketing Strategies

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How to Use Business Intelligence to Build Effective Digital Marketing Strategies

When reaching out to your Customers digitally, it’s important to frame the content relevance in a light that will not only incite interest, but ensure your message doesn’t end up unread or logged as spam. This is where the use of business intelligence can become your secret ingredient to successful outreach.

Use the insights found in your data to drive your marketing strategies rather than trying to prove your current strategies with data.

A good start is to look for voids in purchasing trends. If you know the preferred products or brands you are wanting to market, dig into the data to find out who the big competitors are or to find out which of your Customers aren’t buying similar products at all.

Your biggest successes will come from changing your marketing strategy to match the purchasing behavior of your different types of targeted Customers.

Once you have identified the common trends, you can start to frame different marketing strategies for your different Customer types. For instance, if there is a group of locations that haven’t bought your targeted products, build content around recipe ideas with compelling plating images. For your Customers that are purchasing a competitive product, highlight how the preferred products outshine their competitors and hook them with a purchase discount.

To learn more about how Meal Ticket can help you bolster your digital marketing strategies, click below:
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